On May 9, 2023 China Brand Day Shenzhen local characteristic activities--the seventh "Shenzhen International Brand Week" opening meeting was held in Shenzhen Radio and Television Building.

JinhuanYu Cable Group won the "20th Shenzhen Famous Brand" in this selection activity.

As the main activity of brand building in Shenzhen, the "Shenzhen Famous Brands" Cultivation and Evaluation Activity is jointly carried out by the Federation of Shenzhen Industries and more than 70 industry associations, media organisations and research institutes under the guidance and support of the Municipal Party Committee, the Municipal Government and relevant departments. The activity adhering to the principles of "combining cultivation and evaluation" and "market-based evaluation and consumer recognition", has been carried out continuously and healthily for 20 years.

China Federation of Industrial Economics Presidium Chairman, Director of Shenzhen Famous Brand Evaluation Committee, President of Shenzhen Federation of Industry, said, "Vigorously carry out brand building, give full play to the leading role of the brand, is an important strategy for building a strong brand and quality of a strong country, but also an important path to achieve high-quality development of the economy. With brand building as the main line, promote enterprises to make brands, create famous brands and promote brand internationalisation, provide cultivation evaluation, protection and dissemination for enterprises to carry out brand building and internationalisation, and adhere to the principle of combining cultivation and evaluation to carry out the cultivation of famous brands in Shenzhen has been carried out continuously for 20 sessions, and has achieved fruitful results."

Since 2017, 10 May each year is China Brand Day. "Shenzhen International Brand Week" was included in the sequence of China Brand Day activities as a local feature of Shenzhen on China Brand Day, making Shenzhen the only city in the country to hold local feature activities on China Brand Day for six consecutive years. "Shenzhen International Brand Week" is held with the aim of fully demonstrating the achievements of Shenzhen's brand building, focusing on high-quality development as the goal, creating an atmosphere of brand development, spreading the concept of brand development, enhancing the awareness of brand development, and helping Shenzhen enterprises to seize the development opportunities in the global market, and make a name for themselves in the global value chain. "Shenzhen Brand".